December 1: World AIDS Day!

World AIDS Day, 1 December is an opportunity for people worldwide to unite in the fight against HIV and AIDS. This year, it's up to you, me and us to stop the spread of HIV and end prejudice. (Copied from, read more at worldaidsday.org)

(BHAVESH)^RED

(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)^RED branded products. A percentage of each (PRODUCT)^RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.

What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)^RED.

You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)^RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!

(Copied from, read more at joinred.com)

Together WE CAN
STOP the spread of HIV
END HIV prejudice

Related Links at Wikipedia: AIDS, HIV